Archive for the “Marketing and Publicity” Category
Shifters, shifters everywhere
I love shifter books. The raw, primal feeling these guys and gals have amid the pages really has me glued to the book, flipping the pages so fast it looks like I am a NASCAR race. My favorite shifter book has to be by Deborah Cooke. Her Dragonfire novels are one spellbinding story from start to finish. When I sit down with one of her books, I am blown away by the way she created this world and populated with shape-shifting dragons. Now who doesn’t like a good dragon story? I love them. In my Devon Falls book, Fiery Magic, I got the idea to make one of the characters a dragon and the heroine called him “pretty”. Now tell me, are dragons “Pretty”? To me they are wild, primal and pure fun as in the case of Smokey from Yasmine Galenorn’s Otherworld series. Each author makes the shifter, be it dragon, wolves, tigers or, heck, even ferrets, their own and they each incorporate something that will have the reader clamoring for more.
In Fiery Magic, we met the Dracon twins; one is a dragon shifter, the other a wolf shifter; one family-many generations- who are shifters of some kind. I made my shifters a bit different, where each person in this large family, is something different. They didn’t get bit by the animal; case in point a werewolf, but were born as a shifter of some kind. It is the magic in their blood that defines what they become. Eventually we will meet a cousin of Rod and Damien Dracon- a woman who, in this large family of shifters, has no shifter powers what so ever. What do you do if you have no powers but what god/goddess gave you? That is the question I will ask her and her hero………eventually.
My next Devon Falls book introduces a new character in Michael Barnes, who is a rare white tiger shifter who is all alone with no pride. He roams from place to place and is friends with Damien Dracon, who tries to get him to Devon Falls to no avail in years before. He was an interesting character to write about. Here you have a lonely, quiet man who has no place to call “Home”. He longs for mate, hearth and kits of his own but knows that with no pride; he is limited in his choices…….or so he thinks. We meet the woman who will knock him flat on his back and show him that home is where the heart is in Moonlight & Magic.
Shifters are a world where readers and authors can explore with pure enjoyment. I love reading them and hope to eventually expand on shifters as an author to include Kitsunes and others that fire the imagination. In the meantime, I am going to sit with my dragons and explore their world because Ms. Cooke and Ms.Galenorn are calling me from the bookcases. So what are your favorite shifters to enjoy?
Raine Delight is the author of Devon Falls series at Aspen Mountain Press and the next two books, Moonlight & Magic and Yuletide Magic, are coming respectively October and December 2010. More information on Raine’s books, check out her website and blog for more information, book news and more.
7 Comments »
Ready to get started? Okay–here’s how it works.
From July 23-August 1, Aspen Mountain Press is conducting its big fourth anniversary bash and if you want the presents, here’s what you have to do.
1. Post a comment to this blog post.
2. Post a comment to the twin blog post at the Aurora Regency blog.
3. Sign up for the AMP newsletter at https://app.e2ma.net/app/view:Join/signupId:1400893/acctId:1400720
4. Participate in the AMP Anniversary bash partyon Sunday August 1 at the AMP Community Loop from 7 to 11 pm EST at http://groups.yahoo.com/group/AMP_Community/?yguid=323193151. We’ll have a thread specifically for entries there where you’ll have to shout out.
And that’s all you have to do to win a Nook e-reader from Aspen Mountain Press. Other prizes like downloads and gift baskets will be given away at specific chat events.
Tomorrow, at LR&M E-cafe, the Aurora authors are chatting from 10 am to 5 pm. Your first chance to win is at the Aurora launch party–we’ll be giving away a “Good Night With a Historical Romance” basket with downloads, a hot chocolate set and a FIRST EDITION Georgette Heyer! Gift basket is worth $100! So show up at the Love Romances and More E-Cafe for your chance to win.
Next week, you can chat with AMP authors including Cynnarra Trenarth, Maura Anderson, Lena Austin, Lizzie T. Leaf, Celina Summers, Marguerite Butler, Kimberly Nee, Arabella Sheraton, Colleen Stormer, Dominique Eastwick, V. Mark Covington, Raine Delight, Kara Griffin, Viki Lyn, Cynthia Vespia, Jade Buchanan, Barbara Custer, Sloane Taylor and Chris Morrow. We’re giving away downloads from most and many other prizes as well. You can find them at chats–TRS Blue on July 27 from 12 to 8, Romance Excerpts Only all day on July 28 and Love Romances and More on July 30 from 8 to 5.
So the first step is to post a comment to the blog posts. Then sign up for the newsletter. Then the Aurora Regency/ Aurora Regency Historicals authors tomorrow at the Love Romances and More E-cafe! And good luck!
23 Comments »
Well, it’s time to start getting ready for our fantastic fourth anniversary–especially for all of you, our readers. The great thing about our birthday is that you get all the presents. In order to be eligible for our big prizes, the gift baskets or the Nook e-reader, you’ll need to keep track of the contest here on our blog, on our Facebook fan page or group page and our newsletter. You can join the newsletter at https://app.e2ma.net/app/view:Join/signupId:1400893/acctId:1400720
The celebration kicks off on July 23, with the sneak peek into AMP’s new imprint, Aurora Regency. Aside from the three books we’re releasing that day, we’ll be hosting a chat event that evening at the AMP Community Yahoo loop–http://groups.yahoo.com/group/AMP_Community/ with our authors and editors. You’ll have a chance to meet the authors, read some excerpts and win some prizes.
July 24th we’ll be focusing on our Del Fantasma line. On the 25th, we’ll be spending time with our horror, mystery and thriller writers. On the 26th, we’ll spend the entire day with our m/m books. The 27th will be devoted to the Cougar Club line and authors, while on the 28th we’ll take a look at our paranormal and sci fi stories. The 29th will be centered around our erotica genres. The 30th will be devoted to Vamps, shapeshifters and fantasy while the 31st will showcase our new authors, the up and coming writers of Aspen Mountain Press.
Stay tuned to the blog–we’ll be announcing different locations and sites for each day’s events. Take the opportunity now to join the AMP Community loop or friend us on Facebook, so you’ll know where to be every day to meet your favorite AMP authors and have a chance to win some of our fabulous prize packages!
Finally, on the first of August, we’ll have our final big birthday bash. That evening on the AMP Community loop, you can chat with AMP authors, win lots of wonderful prizes, find out what’s in the future for Aspen Mountain Press and just have a lot of fun. We’ll be announcing our grand prize winners that evening as well.
We really hope you all enjoy the special events we’re planning as you help us celebrate four years of Aspen Mountain Press!
No Comments »
Hey everyone!
Aspen Mountain Press’ fourth anniversary is coming up in July and we’ve got lots of presents for you, the AMP loyal reader.
Have you been looking for historical fiction and traditional Regency romances? Well, Aurora Regency and Aurora Regency Historicals is the e-publisher for you. We’re bringing high quality historical novels and novellas to you in the convenience of electronic formats! And on July 23, we’re offering you a sneak peek into the line and the fabulous books we are offering there.
The first Aurora Regency release is Compromising Prudence, by Marguerite Butler. A wonderful madcap Regency in the grand traditions of Georgette Heyer, Compromising Prudence is the first book of her Regency series.

Prudence Wemberly is desperate. Her reputation has been damaged by a cowardly suitor and her overbearing father will disown her when he finds out about it. She musters her courage and flees to the house of the most notorious courtesan in London. If she’s ruined, why not become a courtesan herself and have a little fun for a change? It sounds like a reasonable idea—after she has her third glass of sherry.
Charles Hatterly only wants to pursue his passion for ornithology, but his family expects him to marry and manage the family estates. He needs to find a well-behaved girl who will be content to marry him—and then leave him alone.
For a gentleman scientist in need of a wife and a ruined miss in need of a future, there is an obvious solution. If Prudence and Charles can make it to the altar despite their meddling families, unscrupulous rakes and the brewing scandal that has the ton talking, they just might find more than they bargained for. Can true love bloom amid the catastrophes that arise from compromising Prudence?
The second Aurora Regency release is The Dangerous Duke, by Arabella Sheraton. If you love the lovely, delicate heroines of Barbara Cartland and the Byronic hero, you’ll really enjoy this amazing return to the emotional oceans of serious Regency romance.

When the beautiful but impoverished Fenella Hawke takes up the position of Companion to the elderly Dowager Duchess of Wyndlesham, she is unprepared for the hostile attitude of the current Duke. The handsome and arrogant Devlin Deverel suspects Fenella has secrets to hide. From the moment they meet, Devlin and Fenella experience an overpowering and frightening attraction.
They try to fight their growing arousal, but find themselves irresistibly drawn to each other. However, when Lady Penelope Vane, Devlin’s extremely jealous mistress, discovers that Devlin’s attentions are wandering, she sets in motion a ruthless plot to discredit Fenella, with the help of her ally, the rakish Sir Marcus Solesby.
The first Aurora Regency Historicals release is The Pursuit by Kimberly Nee. A sweeping story set as the first book of a grand family saga in early America, The Pursuit takes the reader into the involved and sensual realms of historical fictions–reminiscent of both Stephanie Laurens and John Jakes in scope.
Born into privilege, Katherine Bainbridge never thought the day would come when she would be happy to find work as a maid. But having fled London to avoid being tried, convicted and hanged for murder, she will take whatever work she can get, even if the offer comes from the most beautiful man she has ever seen.
Garrett McKenzie needs to staff his new home, but when he sees Katherine, the position that comes to mind does not involve mops and buckets. Determined to woo his lovely new maid into his bed, he will do whatever necessary to keep her there.
But when Katherine’s past comes back to haunt her, Garrett will do whatever he has to in order to prove to her that she can trust him with her life, as well as with her love.
I’ve been very excited working with these three talented authors–and even more excited about other authors who will be coming on board the Aurora imprints as the year progresses. Our grand launch is slated for October 15, 2010–with another traditional Regency romance from Marguerite Butler–Becoming Mr. Brooking–and an incredible surprise for our readers as well.
I am delighted and thrilled to announce Author Jennifer Horsman, the popular and beloved writer of Crimson Rapture and A Kiss In The Night, has signed with Aurora Regency and will reissue her popular and beloved novels from the 1980s and 1990s in e-publishing formats. Ms. Horsman, who published with Kensington/Zebra and Avon, is not only a pleasure to work with but an absolute doll to know. Her first reissue, Magic Embrace, will be released upon our grand launch on October 15, followed by A Kiss In The Night in November. We will release one of Ms. Horsman’s novels every 4-6 weeks, bringing her fans the comfort of these familiar and revered books to meet the convenience and ease of the e-reader, the i-pad, and the computer.
So keep an eye on Aurora Regency and Aurora Regency Historicals! Now only are we bringing you the writers of the future in historical romance but we’re reacquainting you with the pillars of the genre–one book at a time! In the coming weeks, we’ll have introductory interviews with the new AR/ARH authors, guest blogs, blurbs, excerpts and all sorts of fun. On July 15th, the Aurora authors and I have taken over the Love Romances and More e-cafe all day, where we’ll be discussing the new imprint and giving away lots of great things.
And happy fourth anniversary from Aspen Mountain Press! Stay tuned to this blog for more details on other presents we’re giving out for our anniversary–presents for YOU.
1 Comment »
The attendees at this year’s Romantic Times Booklovers convention held in the convention center of Columbus, Ohio were treated to some beautiful covers on some of our Aspen Mountain Press stories.
An 8 foot long display featured Bride of Death by Celina Summers and Cover Me by L.B. Gregg.
Celina wasn’t content with the 1 foot square space allocated by RT for placing promotional items (although, the apportionment of the space was well done and kept things organized on the tables), so she built up. Great idea Celina!
Look for more innovative displays for next year’s Romantic Times Convention held at the Bonaventure in L.A.
No Comments »
Congratulations, you got your first book contract and now the publisher wants you to go out and talk about your book. Where do you go? What do you do if you are a new author just starting out and don’t have an advance?
I found myself in this position a few years ago and discovered innovative ways to get my name out there. I looked for free places to go to chat with readers, introduce myself and “pimp” my book. I also talked to established authors on marketing ideas and made up a ton of free promo items at home off my computer like bookmarks, post cards and other items to send to review places/conventions as promotional items to get readers interested in my work.
Blogs are great, yahoo loops, interviews, spotlights, a professional looking website and more all help get your name out to the readers. I try to do a blog spotlight a month and a few interviews or chats a week if possible. I go on loops and start asking reader questions, use my signature line with links for readers to go to. I just started using Twitter, which I’v heard helps readers get to know you better.
It doesn’t have to cost a ton of money for you as a beginner author to get your name out there. All you need is perseverance and a little ingenuity to make your name known.
~*~*~*~
Raine Delight is the author of the Devon Falls series now available at Aspen Mountain Press
No Comments »
Our business is selling e-Books.
Sometimes selling e-Books isn’t as easy as the media and others would like us to believe. Despite the fact that nearly two million new e-readers were sold by the end of 2009, a lot of people you might talk to on the street, in your place of worship, at work have not heard of them.
Many people are just now hearing about these portable devices thanks to commercials showcasing the Sony reader and the Nook from Barnes and Noble.
But how will these new clients look for content for their readers?
That is where you, the author, need to think about the content of your story.
There are loads of products available via the web on how to promote your writing, but a good three quarters or more are dedicated to non-fiction writing. So how can you take that information and apply it to your fiction work? (more…)
No Comments »
Seach in google for blogs with similar content/themes to your work and writing genre. Send emails to the owners and ask if they would consider letting you blog. They usually will because people are always looking for content.
Announce your blogs daily ( a day or two before…you don’t want to make people sick of you, but you don’t want them to forget either) on the social networking sites like FaceBook, Twitter and MySpace.
Leave comments to get your name out there and you will find people sending you invitations, especially if your post is reasonably intelligent, not insulting, and is as free of errors as you can make it. Don’t be afraid to get together with another author; don’t be afraid to brainstorm all sorts of possibilities and then search. You may be very well surprised by what you find.
No Comments »
Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags
by Donna Gunter, The Online Biz Resource Queen (TM)
Twitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I’ve recently noticed another trend in Twitter usage that increases its viral marketing capabilities through the use of hashtags.
What’s a hashtag, anyway? Also called the pound sign, the hashtag (#) is added to a tweet as a way of creating trackable categories, groups, or topics that others can use to search for info using the Twitter Search feature. One of the most common uses of the hashtag is to tweet what’s happening at an event or conference. The event organizer will request all attendees use a specific hashtag, i.e. #yourevent, when tweeting about the event to your followers. So, then, someone who isn’t present at the event but wants to follow what’s happening there can simply search for #yourevent and see what’s going on and what participants are saying and sharing about the event. (more…)
No Comments »
For those of you interested in marketing, you might want to take a look at this article:
10 Rules for Advertising on Facebook that is available at www.BusinessInsider.com
No Comments »
|